TIPPING POINT Paperback – 14 February 2002

Malcolm knows how to articulate complex psychology topics and case studies. Great information on the rule of 150 and FAE

Malcolm Gladwell's debut book looks into the fascinating idea - how word-of-mouth is spread while comparing it to epidemics. He tries to find the secret behind 'Overnight Success' in a more literal sense.Though Gladwell jumps into a description of his theories before justifying the theories are in fact feasible, he explains The Tipping Point comes into existence because of three distinct sets of individuals: mavens, connectors and salespeople. Tipping Point is the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.Gladwell's writing is rich and organised with quite interesting case studies which kind of touch the area of interest giving you some idea of what 'Tips an Idea' but not 'Why it Tips'. But again, The Tipping Point is not an academic research paper for that matter. The book is a very interesting read, taken lightly as a journalistic style article of 5 pages accidentally stretched into 279 pages *Pun intended*, perfect way to spend a weekend afternoon.

The book has perfectly explained how little steps can have huge effects on the society. Starting from the sale of Hushpuppies, Airwalking to the ups and downs in crimes in New York and suicides in Micronesia; all the examples and the supporting research evidence are wonderfully placed. I personally liked the part where he explained how few people make a big differences in success of a product/phenomenon(Mavens and connectors). Though I loved Outliers most, this one is also organized with a good care.Only part I found boring is 'The stickiness factor' where the details of the american TV programs explained. May be, as I could not relate with these programs I didn't find those interesting though it made its point.

Gladwell is one of the most definitive writers of our generation, along with Nassim Taleb. In this book, The Tipping Point, Gladwell identifies the elements that trigger a successful epidemic -- for good or for bad. The key players are Mavens, Connectors, and Salesmen, and together they can take a simple concept, such as an obscure objection of fashion, into making it a cult. The book is not only a useful read for marketers who are concerned about creating memorable, viral messages, but also for leaders who are keen to usher a culture of innovation at their organizations. A must read in the series of wonderful texts by Gladwell.

1. Law of few...redundant idea...made me check when the book was first published....this has essentially been replaced by modern day 'Influencers'2. Stickiness and 3 Power of context holds but the examples were super strectched

The book is a great read. Some ideas are way more logical and the examples given will stick with you for a long time. Chapter 2 was the best of all, he compensates every situation with proper real life examples. The author very intelligently explains the importance of stickiness and contagiousness in easiest way possible. It is highly recommended for people who are in the early stages of their start-up.

The Tipping Point by Malcolm Gladwell... Insights into successful strategies. When something goes viral.. we are astonished as to the reason why it has been given so much of importance. Reading Gladwell's Tipping point essentially gives answers to this perplexity. He starts with the 3 rules of epidemics. 1 - The law of few - connectors mavens... 2 - The stickiness factor and 3 - The power of Context. To get something reach its tipping point make sure it is told to the Maven or connector (Gladwell describes the nature of a Maven or a connector). Make sure that the "something" that has to be tipped off has the stickiness (The element of residing in the minds of people). The last aspect is to make sure the contextual relevance has to be present. He speaks of the Magic number of 150, for having the power of context.An awesome read, success dissected under the psychological microscope.

A very interesting read, to say the least. The concepts spoken about in the book remain with you long after you are done reading it. Some case studies stick with you and equip you to view daily mundane activities with a completely innovative and lateral point of view. A few examples bring to light concepts hidden right under our noses and make us aware about them in a way that in enlightening. Plenty of cases in the book would find relevance in you day to day conversations making them all the more interesting along with having the added advantage of making you sound much more learned​ than you actually are.