Insulated Soft Cooler Bag, Large Ice Coolers Soft Sided Ice Chest for Beach, Collapsible and Portable

When I first saw the Hulongo Insulated Soft Cooler Bag, I thought, “Is it really worth the hype? Or is this just another overpriced lunchbox with big dreams?” Spoiler: This thing is a portable ice fortress, and I’m already planning to name it.First Impressions:Unboxing the cooler was like meeting a friend who shows up looking stylish but also rugged enough to help you move a couch. The outer material feels tough—like it could take a few scrapes and spills without flinching. It’s also surprisingly lightweight for something so large, which is perfect because I didn’t want to carry a cooler that doubles as a bicep workout.Key Features I Loved:1. Keeps Ice… Like, Forever (Almost):I loaded this baby with ice and drinks for a full day at the beach. Not only did it keep my sodas frosty, but it still had unmelted ice when I checked 24 hours later. It’s like the Yeti of soft coolers but without requiring a second mortgage.2. Size Does Matter:This cooler swallowed 36 cans, a few sandwiches, and even a random pack of string cheese my nephew tossed in—without breaking a sweat. Perfect for big families, day trips, or just overachieving picnic planners.3. Collapsible and Portable:When it’s empty, it folds up flat like a champ. I love this feature because my closet is already crying for space.The Real-World Test:Picture this: A hot, sandy day at the beach with temperatures rivaling the surface of the sun. I opened the Hulongo expecting lukewarm drinks, but nope—it was like a fridge had somehow been teleported to my towel. My friends even accused me of stashing ice packs (which I didn’t… this time).The padded shoulder strap was a lifesaver, too. Carrying it loaded down wasn’t nearly as painful as I feared. Bonus: The waterproof liner meant I didn’t have to worry about leakage when the ice melted (what little ice did melt, anyway).The Downsides (Because Nothing’s Perfect):• The zipper is sturdy but takes some effort to open and close. Not a dealbreaker, but don’t expect it to glide like butter.• It’s a large cooler, which is great—until you realize you’re the designated drink carrier for everyone in your group. Be prepared to share.Final Verdict:The Hulongo Insulated Soft Cooler Bag is the MVP of my outdoor adventures. It’s big enough for group outings, keeps ice like a pro, and doesn’t take up half your car when it’s empty. Sure, the zipper could be a bit smoother, but considering it outperformed my expectations, I’ll forgive it.If you’re looking for a reliable, collapsible cooler that does more than just “exist,” this is the one. Just be prepared for your friends to borrow it… forever.Pros:• Exceptional insulation—keeps ice for over 24 hours.• Spacious but collapsible for easy storage.• Lightweight and comfortable to carry.• Durable and waterproof liner.Cons:• Zipper can be a bit stiff.• Its size may lead to you becoming the group pack mule.Rating: 4.7/5Honestly, this cooler is so good, it’s almost cooler than the drinks it carries. Almost.

I have it on my fishing kayak and it's works great keeping my drinks and food cold most of the day in the florida heat when 90° with a few ice blocks. I haven't tried it with just ice yet but I probably wouldn't. I find the top part slightly annoying but that just because of my circumstances. I'm leaning behind me trying to open it and oftern get the top section instead of the main. Plenty of outside storage

Collapses so I can pack this in my luggage to take on trips. Then when flying back I can fill with souvenirs and carry on plane.

Compact and holds everything you need for a day at the beach

We moved to a rural area and needed something easy to manage for grocery runs. This worked out BEAUTIFULLY! Easy to grab and load in ice packs on the way out the door, holds a surprising amount of stuff and keeps things cold (even FROZEN) on the half-hour (a BIG change from previous -5 mins) trek home! Would definitely buy again, but so far it's holding up great to twice-weekly grocery shopping!

Great cooler

I bought for my Mom and she loves it! It keeps things very cold, great to travel with.

Did not have a shoulder strap!The picture shows a strap.It’s a nice cooler and bigger than I thought it would be!